ComplaintAdda
Fact CheckedLast Updated: 5 July 2026Reviewed By: ComplaintAdda Editorial Team

False Advertising Complaint

False or misleading advertisements can be reported to ASCI, a self-regulatory body, and to the Central Consumer Protection Authority (CCPA), which has the power to impose penalties and order corrective advertising.

What Is It

A complaint against a company or brand for advertising claims that are exaggerated, false, or capable of misleading consumers about a product or service.

When To Use It

File this when you purchase or are influenced by a product based on advertised claims that turn out to be false, unverifiable, or significantly exaggerated.

Step-by-Step Process

  1. 1Collect the advertisement (screenshot, video, print ad) as evidence of the specific claim made.
  2. 2File a complaint with ASCI online at ascionline.in describing the misleading claim.
  3. 3Simultaneously file with the CCPA/National Consumer Helpline (1915) if you suffered financial loss.
  4. 4Provide proof of purchase influenced by the advertisement.
  5. 5Track the outcome — ASCI can direct modification/withdrawal; CCPA can impose penalties.

Documents Required

  • Screenshot/recording of the advertisement
  • Proof of purchase influenced by the ad
  • Product packaging showing discrepancy with claims
  • Any communication with the brand

Fees

Free to file with ASCI, CCPA, and the National Consumer Helpline.

Processing Time

ASCI typically reviews complaints within 4 weeks; CCPA action timelines vary by case complexity.

Important Tips

  • Save the advertisement immediately — brands often edit or remove misleading ads once complaints surface.
  • Compare the actual product/service against every specific claim made, not just general impressions.
  • CCPA has the power to order refunds and impose penalties up to ₹50 lakh for repeat offenders.

Frequently Asked Questions

ASCI is a self-regulatory industry body that can direct an advertisement to be withdrawn or modified, while CCPA is a statutory government authority that can impose financial penalties and order refunds.
This article is for general information only and does not constitute legal advice. Always verify with the official source before acting.